Are you tired of googling “how to increase traffic to my website” only to be bombarded with confusing jargon and endless acronyms?
Fear not, my dear reader, for working with an SEO strategist (like myself) is like having a personal decoder ring for the internet. They’ll teach you the ins and outs of search engine optimization while simultaneously making you feel like a tech-savvy superhero.
Just be prepared for their constant reminders to use keywords, meta descriptions, and alt tags. Trust me, it’s worth it for the increased website traffic and boost in content conversion.
Search engine optimization (SEO) has become an essential element of any successful online strategy. SEO ensures that your website appears on earlier pages of search engine results for relevant keywords, making it easier for potential customers to find you online. However, SEO is a complex and ever-evolving field, and it can be challenging for businesses to stay up-to-date with the latest best practices and techniques.
That’s where an SEO strategist comes in.
In this blog post, we’ll talk about what it’s like to work with an SEO strategist, the benefits they can bring to your business, and what to look for when selecting one.
What is an SEO strategist?
An SEO strategist (or SEO specialist) is a digital marketing professional who specializes in improving a website’s visibility in search engine results pages (SERPs).
They work to optimize a website’s content, structure, and technical elements to help it rank higher for relevant search queries. A strategist typically has a deep understanding of how search engine algorithms work, as well as expertise in a range of SEO tools and techniques.
The key responsibilities of an SEO specialist include conducting keyword research, optimizing website content and structure, analyzing and interpreting data from analytics tools, and staying up-to-date with the latest industry trends and best practices. They may also work with other digital marketing professionals, such as content marketers and web developers, to ensure that all aspects of a website’s online presence are optimized for SEO.
Some common skills required for a specialist role include strong analytical skills, proficiency in SEO tools and techniques, excellent communication skills, and a keen eye for detail. They should also be able to think creatively and strategically, as well as work independently and as part of a team.
The benefits of working with an SEO strategist
Working with an SEO strategist can have a range of benefits for your business. But the main benefit is that they can help improve your website’s visibility in search engine results pages, making it easier for potential customers to find you online. This can lead to increased traffic, higher conversion rates, and ultimately, more revenue for your business.
They can also help you stay up-to-date with the latest industry trends and best practices, ensuring that your website remains competitive in a rapidly changing digital landscape. They can provide valuable insights into your website’s performance, identify areas for improvement, and develop a customized SEO strategy tailored to your business goals and objectives.
In addition, an SEO specialist can help you save time and resources by handling the technical aspects of SEO on your behalf. This allows you to focus on other important aspects of your business, such as creating content, engaging with customers, and developing new products or services.
What it’s like to work with an SEO specialist
Working with an SEO strategist typically involves a collaborative and ongoing relationship between the strategist and the business. The first step is usually an initial consultation, during which the strategist will gather information about your business, your target audience, and your goals and objectives.
Based on this information, the specialist will develop a customized SEO strategy for your business, which may include keyword research, content optimization, link building, and technical SEO improvements. They will then work with you to implement this strategy, tracking progress, and making adjustments as needed based on analytics data.
Throughout the process, the SEO strategist will communicate regularly with you to provide updates on progress and answer any questions you may have. They may also provide training or guidance on SEO best practices to help you better understand the process and the results.
To work best with an SEO strategist, it’s important to establish clear communication channels and expectations from the outset. Be sure to provide the strategist with as much information as possible about your business, your target audience, your budget, your goals and objectives, and be open to their suggestions and recommendations.
What to Look for in an SEO Strategist
When selecting an SEO strategist for your business, there are several key qualities to look for.
First and foremost, you want to find someone with extensive experience and expertise in the field of SEO. This includes a deep understanding of search engine algorithms, keyword research, on-page optimization, link building, and technical SEO.
You also want to look for someone who is a clear communicator and an effective collaborator. An SEO strategist should be able to explain complex concepts in simple terms and work closely with you to develop a customized SEO strategy that aligns with your business goals and objectives.
Other factors to consider when selecting an SEO strategist include their track record of success, their reputation within the industry, and their approach to ethical SEO practices. Look for someone who has a reputation for being honest, transparent, and ethical in their SEO practices.
Lastly, pick somebody you like! Not all SEO work contains a lot of meeting time, but in certain situations, you will have to meet with your strategist regularly, so pick somebody you enjoy talking with.
Strategist Provided Content Strategy
A content strategy created by a search engine optimization strategist is focused on creating high-quality content that is optimized for search engine results.
The strategist will first conduct thorough keyword research to find out what keywords and phrases potential customers are searching for. They will then use this research to create a content plan that includes topics, keywords, and content types most likely to rank well in search results.
Depending on the arrangement you have, the strategist will work with writers to ensure that the content is engaging, high-quality, and provides value to the reader. Once the content is created, the strategist will ensure that it is properly optimized for on-page SEO, including headlines, subheadings, meta descriptions, and image alt text.